Top 7 Ways to Grow Google Business Profile Audience
In this guide we will learn about what a google business profile is, who makes it, its key features and also how to grow google business profile audience.
What is a Google Business Profile?
Google Business Profile is basically a tool that lets businesses manage their google presence i.e. show up on Google Searches and Google Maps. A Google business profile is a listing that shows important information about the business like its location, phone number, name and business hours.
The main goal of it is to help businesses connect with customers. When someone searches places for a particular service on google, their profile will pop up easily.
Key Features of a Google Business Profile
- Shows important information like name, address, business hours and phone number.
- Shows the business hours i.e. when it opens and when it closes.
- Business owners can showcase pictures related to their product or service, or restaurant etc.
- There is a reviews option where individuals can leave their feedback and rate them. Google then sums it up and gives the business an average rating. Everyone can see the rating and the reviews.
- Businesses can post special offers, upcoming events etc. on their profile as well.
- Attracts customers and gives insights to people who have never tried the product or service.
7 Ways to Grow Google Business Profile Audience
Growing your google business profile audience is important in order for the businesses to connect with and attract more customers. Following are the ways to grow your audience by making your google business profile more appealing:
- Make sure your profile is complete and accurate
- Add photos, videos and post regularly
- Encourage customer engagement
- Post upcoming events, special offers and announcements on a regular basis
- Add an FAQ section
- Relevant Keywords
- List your offerings
Make Sure Your Profile is Complete and Accurate
Make sure to add all details regarding your business in order to complete your profile. This will include the business name, phone number, location, email address if your business has one, website, working hours and a good description of your business.
After adding all the information, double check in order to make sure that all the information i.e. the business hours, phone number etc. are correct. This is so the customers do not get frustrated or write a bad review. That would be a bad sign and bring the business down.
Add Photos, Videos and Post Regularly
Make sure to add attractive pictures and videos on a regular basis. This will give your profile a more interesting and welcoming vibe. Keep changing and posting these photos and videos regularly so it does not get boring.
Encourage Customer Engagement
Good reviews are what attract the new audiences. Therefore, whenever a customer is happy with your performance, politely ask them to leave feedback on your profile.
Do not just encourage them to write about you, but also respond to as many feedbacks and reviews as possible. This will show how much you care about your customers, regardless of them being negative or positive.
If the comments are negative, be polite and tell them you will try to improve. If the reviews are positive, politely thank them.
Post Upcoming Events, Special Offers and Announcements on a Regular Basis
Keep hosting events and making announcements, especially if the business is new. This will attract attention and help the business grow by creating a hype. Make it interesting by sharing news about your products, services etc to keep your audience updated.
Add an FAQ Section
Sometimes, people will ask you questions regarding your products or services. Make sure to answer all of them so none of your audiences feel ignored and all of them receive proper service.
There are some doubts that are asked more frequently than others. If a question comes up more often, add the answers to your profile so everyone can see.
Relevant Keywords
People use certain keywords while searching for a particular service or a specific business type. Add these important keywords in the description of your google business profile. This way, Google will show your profile more often and every time someone searches for these keywords.
List Your Offerings
When you sell specific products or services, it is important to list them on your profile. If you are a restaurant you can add your menu in your profile.
Listing your offerings will give people a more clear idea of what they can expect from you. This will help you reach the right customers who are actually interested in or psyched about using your products or services.
Conclusion
In conclusion, you can grow Google business profile audience by keeping your profile complete and accurate, regularly posting interesting pictures, videos and events, and engaging with your customers more often.
There are other ways to grow a business audience. Social media platforms like facebook, instagram and linkedin are also a great way to share information about your business and interact with customers.
Whatever you do it is important to build a strong online presence for your business in today’s world. This is important to foster long term customer relationships.
