How to Become a TikTok Influencer: Tips for Success in 2024

How to become a TikTok Influencer? TikTok has become the ultimate social media platform with a massive reach where people share short videos about cooking, comedy, fashion, skincare, haircare, dance, music, pets, lifehacks, DIYs and what not. TikTok Influencer is someone that posts content on the platform that a lot of people follow and interact with in the form of likes, comments and shares. In this article, we will talk about what it takes to become a successful TikTok influencer, strategies to build a loyal and positive audience, grow your audience over time, and make videos that turn your presence into a brand.

Table of Contents

Strategies on How to Become a TikTok Influencer

Choose Your Niche

Decide a topic you want to make content on. You can pick from thousands of categories or make your own new one. Several categories you can choose from are cooking, dancing, fitness, music and fashion. Having a theme will help you attract a particular type of audience which will help you learn what they expect from you. It is not necessary to make content on just one topic, you can pick two, three or as many as you want, you can also have multiple accounts for posting different types of content. Keep your content original and unique.

Post Regularly

In order to build an audience and keep one, you need to engage with them by posting at least few times a week. You can pick specific days of the week to post your content. People like new content, so that your audience will be hooked and will not find another channel to consume more content.

Engaging and Unique Content

Keep your videos short and don’t make them boring. Try different formats, like car talks, following on dancing trends, storytelling, Q&As, talking to friends or strangers for content etc. Pay attention to what your audience likes and which post gets more views, shares and comments. Pick up on trends, catchy songs and music and follow up.

Social Media platforms’ algorithm promotes videos with trending music, hashtags and challenges since that is what keeps users on the platform for longer periods of time. Scroll a bit in order to find some popular hashtags, trends and music. This in turn will help you target a larger audience.

Interact with your audience

Make sure to respond to most of the comments on your post. You can also choose to do live streams from time to time and engage with your audience. Believe it or not, when an influencer interacts with their audiences, especially in their lives, it creates an element of excitement and gives it a personal touch keeping them hooked for long. Afterall, who doesn’t love attention, right!

Collaborate with Other Influencers

Collaborating with other influencers with around the same number of followers and similar reach as yours is rewarding and achievable. You both will increase each other’s audiences. Their followers will be aware of your content and might start watching it if they like it. Same goes for them, your audience might start liking and watching their content. Hence, it is a fair trade.

Maintain Quality

Focus on high quality visuals and clear sound. Make sure your videos are taken in good lighting with minimal interruptions in the background. You can use ring lights as well while filming your videos. Make sure the sound quality of the music in your video as well as your voice is good so the viewers do not get frustrated.

Stay Updated

Trends change really fast on social media these days. Scroll a bit through your social media accounts and find out what is trending these days. This will give you ideas for your videos. When you follow current trends, the tik tok algorithm will show up in more people’s “for you” page.

Be Patient

Social Media accounts take time, patience and consistency to grow or go viral. Do not be discouraged if your page does not shoot up immediately, like in a few months. Even the most popular influencers like Addison Rae, Charli D’Amelio and Bella Porsche started somewhere. The most important part is to have fun and enjoy the process.

How to Set Up an Account on TikTok

To begin your influencer journey, you will first have to make an account. Here is a simple guide to do so:

Download TikTok: Go to your Google Play Store or Apple App Store and search TikTok. Now click on download.
Create an Account: Open the app and tap on the profile icon on the bottom right of the screen. Sign up using your email, phone, facebook, google, or apple account.
Profile: Set up your profile by clicking on “edit profile”. Upload a profile picture of yourself that you find attractive either using a camera or the pictures in your gallery. Write a bio describing yourself in eight to twelve words. This bio is shown right below your profile picture when anyone clicks on your profile.
Pick a Niche: Decide a topic you want to make videos on i.e. cooking, beauty, skincare, haircare, DIY hacks, educational tutorials, music, dancing, comedy, memes etc. This is so that people will know what kind of content they can expect from you. This way you will attract a particular set of audience and this will help you grow.
Start Filming: Once you sign up and complete your profile, start making videos and posting content. Find out what kind of videos of yours are getting the most attention, views, shares, likes and comments. Try to follow the trends and use popular sounds and music so that the tiktok algorithm shows your videos in more people’s feeds.
Keep It Short: Try to keep your videos about 15 to 60 seconds and nothing too long.
Post regular content and engage with followers: Post content at least two to three times in a week. Engage with your followers by responding to them in the comment section, if they appreciate you or find something funny, appreciate them back and be polite and kind with your words. Also, sometimes your audience might give you content ideas. Take them into consideration and they will feel included.
Pro Account: Go to your settings and privacy, click on manage account, then click on pro account. These settings will let you know the stats on the content you have posted like the views, shares, and likes. The number of shares is the most important factor in finding out what people like.

When your channel starts growing and becomes popular, you can film content with other creators to increase your reach. It is a fair trade as you will both be sharing each other’s audiences. This will help you grow as a TikTok Influencer.